An Economic Analysis of Okra Marketing in Siddipet District of Telangana

Aim: The present study aims to analyse the marketing pattern of okra in Siddipet district Telangana state.
 Study Design: Only primary data was used for carrying out and it pertained kharif season agricultural year 2019-20. 3 mandals were purposively selected from each mandal 2 villages selected, thus making a total 6 villages. From village, 9 growers randomly chosen collect through personal interview. In addition, sample 7 wholesalers, commission agents, 13 retailers also obtaining required study.
 Methodology: Marketing costs, margins, producer’s net price, share consumer’s rupee, price spread efficiency computed analyze data.
 Results: Three channels found produce viz., Channel 1 (Producer – Consumer), Retailer Consumer) Commission agent Wholesaler Consumer). Among various identified channels, be efficient one with highest index 21.22 followed by channel indices 3.18 1.08 respectively.
 Conclusion: Reduction number market intermediaries between producer consumer could improve okra.